Online drama was a new, exciting and ever-so-slightly intimidating field for us at MSN. We took the plunge in 2008, producing a 10-episode sci-fi series entitled Kirill with the help of renowned reality TV producers Endemol.

And would you believe it, we just won a Webby award for best individual episode in an online drama.

Peter Bale, Executive Producer at MSN UK said, “The Webbys have become a significant celebration of talent across the web and I could not be more pleased that MSN and Endemol have been recognised in this way.”

Chris Lunn, MSN Video channel manager commented, “With Kirill, we aimed to create something unique, exciting and completely different to other made-for-web series. It was a risk as we didn’t know how our users would react, but we were pleased that it turned out to be one of genuine delight and enjoyment.

“To then receive a Webby for the project – a reward renowned for recognising innovation and execution at a global level – is extremely humbling, especially when you consider the excellent competition who were also nominated.”

Evidently, we’re proud of Kirill – it’s an immersive sci-fi series utilising more than just than great video but blogging and audio as well. Go ahead and dive into the (ahem…) award- winning Kirill experience.